Política de privacidad

Your Personal Information

1. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Contract Performance: Where we need to perform the contract we are about to enter into or have entered into with you.

• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Legal Obligations: Where we need to comply with a legal or regulatory obligation.

2. Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.¹

Purpose / Activity	Type of Data	Lawful Basis for Processing (including legitimate interest)
To register you as a new customer	Identity, Contact	Performance of a contract with you.
To process and deliver your order (including payments, fees, and debt recovery)	Identity, Contact, Financial, Transaction, Marketing & Communications	Performance of a contract with you; Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you (notifying you of changes to terms, or asking for a review/survey)	Identity, Contact, Profile, Marketing & Communications	Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep records updated and study customer usage).
To enable participation in a prize draw, competition, or survey	Identity, Contact, Profile, Usage, Marketing & Communications	Performance of a contract with you; Necessary for our legitimate interests (to study how customers use our products/services).
To administer and protect our business and websites (troubleshooting, data analysis, maintenance, reporting)	Identity, Contact, Technical	Necessary for our legitimate interests (business management, IT services, network security, fraud prevention); Necessary to comply with a legal obligation.
To deliver relevant website content/ads and measure advertising effectiveness	Identity, Contact, Profile, Usage, Marketing & Communications, Technical	Necessary for our legitimate interests (to study how customers use products, to grow our business and inform marketing strategy).
To use data analytics to improve our website, products, and customer experiences	Technical, Usage	Necessary for our legitimate interests (to define customer types, keep our website updated, and inform marketing strategy).
To make suggestions and recommendations about goods or services of interest	Identity, Contact, Technical, Usage, Profile	Necessary for our legitimate interests (to develop our products/services and grow our business).

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3. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We will always provide you with an opt-out option.

4. Promotional offers from us

We may use your Identity, Contact, Technical, Usage, and Profile data to form a view on what may be of interest to you. This is how we decide which products, services, and offers may be relevant (we call this marketing).

You will receive marketing communications from us if you have requested information from us, purchased goods or services, or provided your details when entering a competition or registering for a promotion, and in each case, you have not opted out of receiving that marketing.

5. Opting out

You can ask us (or third parties) to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message or by contacting us directly.

Where you opt out of receiving these marketing messages, this does not apply to personal data provided to us as a result of a product/service purchase, warranty registration, or other transactions.

6. Changes to these terms

We may update these Terms from time to time—for example, to reflect changes in how we accept payments or changes in the law. If we do so, we will notify you.

The Terms in effect at the time you order Products from us will apply to the Contract between you and us. Please check the Terms on our website each time you order to ensure you understand the conditions applicable at that moment.